Team Leader Data Management
Head of Marketing Intelligence & Technology
Senior Data Manager
Director of EMEA Product Management
WHAT IT'S ABOUT
Customerization is the customization of products or services through personal interaction between a company and its customers. Every customer is unique and should be treated as such.
During this afternoon-session Professor Gino Van Ossel will elaborate on the increasing interest of customerization in today’s crowded and digital markets. The ability to gather information from and about the customer is an important aspect of customerization. Can this be done quickly and efficiently enough? Without initiating lengthy and expensive IT processes? Witness how ABN AMRO and Nationale Postcode Loterij have used data virtualization to “customerize” their organization.
Spaces are limited; please ensure to register to reserve your seat.
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